Pakistan’s fashion industry is renowned for its vibrant and diverse styles, catering to a wide array of preferences and budgets. From traditional wear to contemporary fashion, Pakistani brands have made a significant mark both locally and internationally. In this article, we’ll delve into the top 10 women’s clothing brands in Pakistan, exploring their history, popular products, and price ranges.
1. Khaadi
History and Background Founded in 1998 by Shamoon Sultan, Khaadi quickly became a household name. The brand is known for its unique handwoven fabrics and traditional designs with a modern twist.
Popular Products Khaadi offers a range of products including unstitched fabric, ready-to-wear, and accessories. Their lawn collections and kurtas are particularly popular.
Price Range Khaadi products range from PKR 1,500 for basic kurtas to PKR 10,000 for more elaborate outfits.
2. Gul Ahmed
History and Background Established in 1953, Gul Ahmed is one of the oldest and most trusted names in Pakistani textiles. The brand is synonymous with quality and innovation.
Popular Products Gul Ahmed’s offerings include unstitched fabrics, prêt-à-porter, and home textiles. Their lawn collections are a highlight every summer.
Price Range Prices typically range from PKR 1,000 to PKR 12,000, depending on the complexity and material of the outfit.
3. Maria B
History and Background Maria B was founded by Maria Butt in 1999 and has grown into one of the most successful fashion houses in Pakistan. Known for its chic and elegant designs, Maria B caters to a wide audience.
Popular Products Maria B’s collections include bridal wear, formal wear, lawn, and evening wear. Their bridal couture is especially sought after.
Price Range Maria B’s products start from around PKR 2,000 and can go up to PKR 50,000 for luxury bridal outfits.
4. Sana Safinaz
History and Background Sana Safinaz, established in 1989 by Sana Hashwani and Safinaz Muneer, is a brand that epitomizes contemporary Pakistani fashion. They are known for their bold and glamorous designs.
Popular Products Their product line includes prêt-à-porter, unstitched fabrics, and accessories. Their luxury lawn collections are particularly popular.
Price Range Sana Safinaz products are priced between PKR 2,000 and PKR 15,000.
5. Alkaram Studio
History and Background Founded in 1986, Alkaram Studio has become a favorite for many due to its high-quality fabrics and diverse designs. The brand offers something for every occasion.
Popular Products Alkaram Studio is known for its lawn, chiffon, and linen collections. They also offer a range of ready-to-wear outfits.
Price Range The price range for Alkaram Studio products is from PKR 1,500 to PKR 8,000.
6. Sapphire
History and Background Sapphire, launched in 2014, is a relatively new brand but has quickly gained popularity due to its trendy designs and high-quality fabrics.
Popular Products Sapphire offers a variety of products including unstitched fabric, ready-to-wear, and accessories. Their seasonal collections are eagerly anticipated.
Price Range Sapphire products range from PKR 1,200 to PKR 10,000.
7. Nishat Linen
History and Background Nishat Linen, a part of the Nishat Group, was launched in 1990 and has become a leading name in the Pakistani fashion industry. The brand is known for its vibrant prints and high-quality fabrics.
Popular Products Nishat Linen offers unstitched fabrics, prêt-à-porter, and home textiles. Their digital prints and vibrant colors are particularly popular.
Price Range Prices range from PKR 1,000 to PKR 8,000.
8. Bareeze
History and Background Bareeze, established in 1985, is renowned for its premium quality fabrics and intricate embroidery. The brand is synonymous with luxury and elegance.
Popular Products Bareeze offers a range of products including unstitched fabric, ready-to-wear, and accessories. Their embroidered collections are highly sought after.
Price Range Bareeze products range from PKR 2,500 to PKR 15,000.
9. Ethnic by Outfitters
History and Background Ethnic by Outfitters, launched in 2013, is known for its fusion of traditional and contemporary designs. The brand targets the younger demographic with its trendy and vibrant collections.
Popular Products Ethnic offers a variety of ready-to-wear outfits, unstitched fabrics, and accessories. Their festive collections are particularly popular.
Price Range Prices range from PKR 1,500 to PKR 8,000.
10. J. (Junaid Jamshed)
History and Background J. was founded by the late Junaid Jamshed in 2002 and has since become a well-known brand in Pakistan. The brand offers a blend of traditional and modern designs.
Popular Products J. offers unstitched fabrics, ready-to-wear, fragrances, and accessories. Their Eid collections are especially popular.
Price Range J. products are priced between PKR 1,500 and PKR 12,000.
